Advertising on Toutiao has never been easier. Set up your first Toutiao ad with AdChina.io, the all-in-one advertising platform for China, and bring your brand to the right people, today.
Built with machine learning and artificial intelligence technology, Toutiao is renowned for its highly personalised and addictive news aggregation. The news feed keeps users interested, opening the app on average 9 times a day. Thanks to this feature, large impressions of image and short video ad formats are guaranteed across its 150+ million daily users.
With a large user base and heavy user engagement, Jinri Toutiao (Today’s Headlines) collected massive data around users’ interests and behaviour. This means that your ads on Toutiao are shown only to the most relevant and interested users — your ideal target audience is right at your finger tips.
Toutiao ads are shown to users just like pieces of news, blended in well with other organic content. As the app proudly claims, “no one likes to read ads, but they like reading interesting content, and sometimes, the content happens to be an ad”.
With AdChina.io, you can set up Toutiao ads in only a few steps, monitor your campaigns, and measure the results, all within our full-English platform designed specifically for international users.
Click here to see how to create an ad in AdChina.io.
Whether you need to reach a very specific audience, or learn more about your future customers’ interests and behaviour, AdChina.io’s granular targeting options enables you speak directly to the right people, at the right time.
Do you know which audience group responds the most to your ads, or which ad placement drives the highest impact? Use AdChina.io’s advanced reporting dashboard to gather learnings, and make the best use of your advertising budget in China.
| Use ByteDance ad platform | Use AdChina.io | Use an agency | |
|---|---|---|---|
| Price | Campaign cost | Campaign cost + Transparent & fixed platform cost (Start from free plan) | Campaign cost + High agency cost |
| Best for |
For teams who:
✔ have Chinese marketing skills and Chinese language skills ✔ would like to handle advertising by themselves |
For teams who:
✔ don’t have Chinese market skills and Chinese language skills ✔ have either a small or large budget ✔ would like to handle advertising by themselves ✔ would like advertising to be handled for them with full transparency |
For teams who:
✔ would like advertising to be handled for them ✔ have a large budget ✔ not sensitive to cost-efficiency |
| Campaign setup & management | Complex Chinese user interface You can set up campaigns yourself |
Easy to use English user interface You can set up campaigns yourself We can handle for you, with full transparency in the platform |
Agency handles for you with low transparency & no control |
| Campaign reporting |
Chinese reports only
Realtime Transparent |
English reports
Realtime Transparent |
Translated reports
Not realtime No transparency |
| Support | Only available for customers with large ad spending | Dedicated Customer Success Rep to answer your questions within 12h | Depend on the Account Manager |
If you already have a ByteDance ad account, you can connect them to AdChina.io, and start advertising on Toutiao right away, for free!
New to Toutiao advertising? No need to worry 🙂 You can easily get everything you need set up in AdChina.io, at a transparent and fixed price.
Earn more while saving on costs. Delivering Toutiao advertising services to your customers, without a Chinese team.
China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.
Designed to fit your current way of working, in English, AdChina.io makes Toutiao ads as easy as Facebook ads.
Made to fit your familiar way of working, in English. Finally running Toutiao ads is as easy as running Facebook ads with AdChina.io.
AdChina.io makes it as easy and safe to test your products in China with WeChat as it is with Google and Facebook internationally.
With AdChina.io, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.
Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust AdChina.io to bring their brands to Chinese Consumers. We make marketing to China easy.
AdChina.io is a Software-as-a-Service Platform that makes it easy for international companies to advertise on top Chinese media channels, and grow their brands and revenues in the Chinese market.
Tell us a bit about yourself, and we’ll connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform.
Estimated Audience Size
Audience Targeting
Control Over Campaign Data
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