Ad Spend Planner

Know what kind of ROI you can expect from your ads.

Don’t risk with your ad budget. Know what kind of ROI you can expect.

Research ad price on top Chinese social channels

See estimated results for your ad budget in China

"Being new to the China market, we wanted to test the market without wasting too much of our ad budget. With this ad spend planner, we were able to estimate the results we'd get with our budget and target audience. It's easy to use, and the estimation has been very close to the actual results."
Iris B.
Asia Business Director

Key capabilities of Ad Spend Planner

Research ad spend on 10+ Chinese top advertising channels in one place. Select channel and audience, input your ad budget, and see what type of results you can expect with advertising.

Ad price research

Select an ad channel your would like to advertise on, and pick your target audience. Click "Search", and you will be able to see estimated CPC and CPM for advertising on this channel towards your audience.

Ad results estimation

Pick your advertising channel and your target audience, and put in your ad budget. Click "Search" and see how many clicks and impressions you can expect to receive with your ad budget.

Ad budget planning

Based on the ad pricing and estimated ad results, you can adjust your ad budget to achieve the highest ROI. Make data-driven decision and reduce the risk of wasting your ad budget.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

How Ad Spend Planner works

Select an ad channel

Choose between WeChat, Tencent channels, and ByteDance channels to research ad price.

Input your audience and budget

You can build your target audience or choose from saved audiences, and input your daily ad budget.

Click "Search" to see results

Results include estimated CPC, CPM for the ad channel, estimated reach for your audience, and estimated impressions and clicks for your ad budget.

Find out how much it costs to advertise in China

Research ad price of 10 top Chinese ad channels all in one place

With AdChina.io Ad Spend Planner, you can easily research CPC (cost per click) and CPM (cost per thousand impressions) on WeChat, Baidu, Tencent channels, ByteDance (Douyin, Toutiao, Xigua), and LinkedIn China all in one place.

See estimated results for your ad budget on top ad channels

Just select your ad channels, your target audience, and put in your ad budget, you will be able to see the estimated clicks and impressions you can expect. Based on this knowledge, you can better craft your marketing and advertising strategies to reach your business goals in China market.

Get estimated reach and impression for your audience​

After you select an ad channel, and input your audience options, you will be able to see the estimated reach and estimated impression for this audience. You will also see a meter showcasing how broad or narrow your audience is compared to channel benchmark.

Discover how to best spend your ad budget in China

Plan your ad budget in China based on key metrics

Based the estimated CPC and CPM for reaching your target audience on different channels, the estimated audience size, and estimated ad results, you can adjust and plan your ad budget accordingly.

Find the channels that can give you the highest ROI

Try out different combinations of ad channel, target audience, and ad budget, and identify which combination can help you achieve the highest ROI with your ad budget.

Stop gambling with your ad budget, know what ROI you can expect

Advertising in a foreign market and on media channels that you are not so familiar with can be intimidating and risky. With AdChina.io's Ad Spend Planner, you can need to guess the ad impact and risk your ad budget anymore. Plan your ad budget and strategy based on the real-time data.

Discover themarket potentialfor your business in China

Whether your goal is to improve your sales in China, increase your brand awareness in China, or you are deciding whether it’s the right move to enter China now, AdChina.io audience research tool can help you make the right decisions and achieve your business goals in China.

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See why hundreds of companies grow business in China with AdChina.io.

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More than Ad Spend Planner

Keyword research

See how many people are searching for keywords related to your products and services on Baidu. Build keyword lists for export or direct use in Baidu search campaigns.

Audience research

Check your audience size on WeChat, Baidu, Douyin, Toutiao, LinkedIn China, and Tencent channels. See how many people you can reach with campaigns on these ad channels.

Ad creation

Create and publish search, social, video, app advertising campaigns on 10+ top ad channels, including WeChat, Baidu, Douyin, directly in one platform.

Ad management

Manage (view, edit, pause, restart) all your advertising campaigns across 10+ ad channels, including WeChat, Baidu, Douyin, LinkedIn China all in one platform.

Ad reporting

View campaign reports across 10+ ad channels all in one place. Easily compare campaign results from different ad channels, and export reports into CSV files.

More to come...

We are constantly working on bring exciting new features to you, to help you achieve success in China. If there's anything on your wish list, don't hesitate to let us know!

FAQs

Ad Spend Planner is an easy-to-use tool that allows you to research ad price for Chinese top media channels. And provides you with estimated ad results based on your target audience and ad budget.

Ad Spend Planner is useful for those who 1) would like to know how much it costs to advertise in China, 2) want to see what results can be expected with their budget, 3) want to decide which channels to advertise on and how much budget to allocate.

All the data are synchronised directly from media channels in real time. Therefore they are accurate and reliable. 

Recommended CPC (cost per click) and recommended CPM (cost per thousand impressions) are estimated bidding price that is required for your ads to show up on your selected channels.

Estimated reach is the estimated number of people you can reach that fits your target audience characteristics on your selected channel.

Estimate impressions and estimated clicks are the estimated number of impressions and clicks you can expect to get per day with your daily ad budget on your selected channel.

You can choose ad channel first (choose between WeChat, Tencent channels, and ByteDance channels), and then input your audience (either build a new audience set, or choose from your saved audiences), and then input your daily ad budget. 

Click “Search” to see estimated results on the right side.

With a FREE AdChina.io. account, you can do 3 searches with Ad Spend Planner per day.

To get more searches per day, you can upgrade to paid plans. Please check out the pricing page for prices and details.

Try AdChina.io for free

Get access to the Ad spend planner with a free account today.