As the second-largest consumer economy in the world, marketing trends in China are shaping the global economy. China saw sales of consumer goods reach 6
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behaviour, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
If you’re an advertiser based in the west, it’s easy to assume that the same rules apply as you turn your attention eastward. But things
Ecommerce is huge in China. For brands, understanding Chinese consumers and China’s digital consumer trends, is the roadmap to get ahead in this competitive marketplace.
Getting started with search engine marketing in China can feel daunting. Where to start? Everything looks so different! It’s tricky enough deciding on an SEO
Looking into how you can recruit more international students for your university? That’s great! It’s a fantastic way to build up your University’s reputation on
Apps are big business in China. Currently, China accounts for an incredible 40% of global app spending. The Chinese market is predicted to spend up
Advertising in China can bring huge rewards in terms of traffic and sales. But advertising regulations in China can make the prospect seem daunting, particularly
WeChat is the largest social media platform in China with over 1 billion active monthly users. Incredibly, these users spend around one third of their
With a population of almost 1.5 billion and the world’s second largest GDP, it’s no wonder China is an attractive market for Western companies, both
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