As the second-largest consumer economy in the world, marketing trends in China are shaping the global economy. China saw sales of consumer goods reach 6

If you’re an advertiser based in the west, it’s easy to assume that the same rules apply as you turn your attention eastward. But things

Ecommerce is huge in China. For brands, understanding Chinese consumers and China’s digital consumer trends, is the roadmap to get ahead in this competitive marketplace.

Getting started with search engine marketing in China can feel daunting. Where to start? Everything looks so different! It’s tricky enough deciding on an SEO

In 2020, there were around 926.8 million social media users in China, with social networks reaching approximately 64.4% of China’s entire population. With such a

If you’re looking to market your business in China, you need to be using WeChat.  It’s the most popular social media platform in the country,

If you want to reach a Chinese audience, WeChat is the place to go – and for good reason! With over 1.2 billion monthly users

Looking into how you can recruit more international students for your university? That’s great!  It’s a fantastic way to build up your University’s reputation on

Having trouble with your WeChat? Whether you’re struggling to log in, having technical difficulties, or need to make changes to your account, you’ll want to

WeChat QR codes (or quick response codes) are simple square images that can hold 100 times the amount of data as a barcode. QR codes

The China market is the fastest growing – and therefore most exciting – market for international brands. Need persuading? Let’s start with the fact that

WeChat is the largest social network in China. It currently boasts over 1.24 billion active monthly users and if you’re marketing to a Chinese audience,

As any good marketer knows, the e-business world is ever-evolving.  You need to keep a close eye on new trends and growing platforms, particularly if

Baidu Wangpan guide Baidu is the top search engine in China, holding a majority 70% share of the Chinese search engine market. You can think

Apps are big business in China. Currently, China accounts for an incredible 40% of global app spending. The Chinese market is predicted to spend up

Advertising in China can bring huge rewards in terms of traffic and sales. But advertising regulations in China can make the prospect seem daunting, particularly

WeChat is so much more than a social media platform. As well as being a place for Chinese users to chat with friends, it’s an

WeChat is the largest social media platform in China with over 1 billion active monthly users. Incredibly, these users spend around one third of their

Social media platforms are powerful marketing tools. Can you think of a single big brand name without a presence on Facebook, Instagram, Twitter or TikTok?

With a population of almost 1.5 billion and the world’s second largest GDP, it’s no wonder China is an attractive market for Western companies, both