AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behaviour, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
Looking into how you can recruit more international students for your university? That’s great! It’s a fantastic way to build up your University’s reputation on
Apps are big business in China. Currently, China accounts for an incredible 40% of global app spending. The Chinese market is predicted to spend up
Advertising in China can bring huge rewards in terms of traffic and sales. But advertising regulations in China can make the prospect seem daunting, particularly
WeChat is the largest social media platform in China with over 1 billion active monthly users. Incredibly, these users spend around one third of their
With a population of almost 1.5 billion and the world’s second largest GDP, it’s no wonder China is an attractive market for Western companies, both
Globally, Google is pretty much unstoppable in the world of search engines, with a staggering 92.2% of the global market share. And, it’s unlikely to
Want to get ahead of your competition in China? Having a QQ account could be your secret weapon. QQ is one of the biggest social
Want to grow your brand in China? Then a Douyin account is an absolute must. Douyin — the Chinese TikTok — is one of the
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