WeChat is China’s biggest social media app, and one of the biggest apps in the world.
It boasts…
- Over 1.2 billion monthly active users
- More than 900 million daily users
- Over 1.1 billion e-commerce transactions a day
But it can be tricky for international businesses to gain traction on the platform — especially if they don’t have a Chinese marketing team.
That’s why using a WeChat ad management platform can be a great way to sidestep the challenges and hit the ground running on WeChat in 2021 and beyond.
With that in mind, in this article, we want to show you why a WeChat ads Manager is just what you need to unlock success on this powerful platform.
So, let’s dive right in.
How to use a WeChat ads Manager to boost your sales in China
A WeChat ads Manager is the best way to boost your sales in China.
Why?
Because, as the country’s biggest social media app, a well-managed ad strategy on WeChat is the secret to success in this highly competitive market.
Take AdChina.io, for example.
Our all-in-one SaaS platform opens up Chinese advertising like never before.
It removes the challenges of advertising in China and gives businesses a fast route to success — including on WeChat.
How?
Let’s break it down.
AdChina.io is the first English language platform to manage WeChat ads
Before AdChina.io, international brands were left with no alternative but to use a WeChat management tool that wasn’t in English. These tools were tricky to navigate, impossible to understand, and (in most cases) created the costly need for a translator.
All of that changed, though, when we launched AdChina.io — the first English language WeChat ads manager, making advertising on WeChat easier and more accessible than it has ever been.
With AdChina.io, businesses can:
- Create and launch new WeChat campaigns
- Run every kind of WeChat ad (including display and WeChat Moments ads)
- Manage and optimize campaigns
- Control budgets
- Target their ideal Chinese customer (in China or overseas)
This means that businesses no longer have to take such a steep learning curve when advertising on WeChat, and nor do they have to use more than one tool to get the job done.
As a result, AdChina.io makes it possible for businesses to:
- Achieve faster and quicker success on WeChat
- Secure a higher ROI on WeChat advertising
- Take control and guarantee transparency
It also helps businesses with their WeChat content management and WeChat account management, which we’ll be breaking down a little later.
Target specific Chinese demographics with AdChina.io
AdChina.io lets brands target their ideal consumer, according to a wide range of criteria, such as:
- Location
- Age
- Gender
- Education
- Device
- Financial status
- Mobile network
- Mobile carrier
- Consumption
- Interests
- Behaviors
- Marital status
- Occupation
This allows for laser-focused targeting on WeChat, which will guarantee your campaigns deliver the right results.
Need to reach degree-educated, young females on WeChat?
AdChina.io makes that possible.
It also makes it possible to test the appeal of your products with different demographics, potentially opening up new opportunities for your brand in China.
WeChat Official account management with AdChina.io
As an end-to-end WeChat management platform, AdChina.io doesn’t just help brands with paid advertising.
It also offers full WeChat account management and WeChat social media management for those who need it.
Our WeChat content marketing package includes:
1. WeChat Official account set-up and support
A WeChat official account is key to growing your following on WeChat, as it gives customers and fans a verified brand account to search for, follow, and interact with. AdChina.io will help you set-up your account, verify it and optimize it for success.
2. Monthly articles uploaded to your WeChat profile
An article on WeChat is like a blog that’s posted directly on the platform. Brands can use articles to promote new products, increase brand awareness, gain authority in a specific niche, and entertain followers with interesting, well-targeted content.
To write successful WeChat articles, native Mandarin proficiency is an absolute must, as is an understanding of Chinese culture — which is why so many top brands turn to AdChina.io for help.
With our content marketing package, our team in Shanghai will publish 4 high-quality WeChat articles to your account each month that are fully researched, edited, optimized, and written specifically for a Chinese audience. Click here to find out more.
3. Ongoing follower engagement
Success on WeChat depends on consistent engagement. That’s why our content marketing package guarantees ongoing follower engagement.
We’ll interact with your followers, respond to comments, answer any questions, and make sure your account is consistently keeping your followers engaged.
4. In-depth monthly reports
Each month, we’ll send you a comprehensive report that covers how your official account is performing, how your content is received, and what ROI you’re achieving from our WeChat content management package.
Sound good?
AdChina.io — the easy way for agencies to offer WeChat ads management
Need to manage multiple WeChat accounts?
No problem!
AdChina.io isn’t just for brands; it’s also for agencies that offer Chinese marketing solutions, too.
Here’s a closer look at what we offer:
1. A WeChat management platform for all your clients in one place
No matter how many WeChat accounts you’re working with, AdChina.io provides an all-in-one interface to run ads and publish content across a wide portfolio of accounts.
That doesn’t mean you’ll have to use the same strategy each time, however. We’ll help you build a marketing strategy that is custom-built for each of your clients, no matter how different their requirements might be — and that’s a promise.
2. Instant access to other top Chinese channels
As your WeChat clients grow, there’ll come a time when they’ll want to branch out onto other channels in China.
That’s why AdChina.io isn’t just built for WeChat — we also offer instant access to every other leading platform in China, making us the ideal platform for agencies looking to retain clients on a long-term basis, no matter how their needs evolve.
The additional channels we cover include:
And we’re always adding new channels, too, as and when they emerge.
3. WeChat follower engagement
With our WeChat content marketing package, we’ll take care of follower engagement across your portfolio of accounts. We’ll respond to comments, answer questions, and publish 4 WeChat articles a month to guarantee engagement.
4. Campaign performance reports
Each month, you’ll be able to share comprehensive reports with your clients that cover everything they’ll want to know about their performance in China. We’re talking click-through rate, cost per click, cost per acquisition and much more.
Check out our agency guide on using AdChina.io to learn more about how we can help.
I’m sold! How do I get started?
Simply sign up for your free AdChina.io account today, upload your business documents, and we’ll get you approved for WeChat advertising in a flash.
We’ll then get to work and start building a strategy for your business, ready for you to control and scale as you grow.
Need a little more convincing?
Take a quick product tour for a closer look at what we do.
