toutiao logo

Toutiao Advertising

Advertising on Toutiao has never been easier. Set up your first Toutiao ad with, the all-in-one advertising platform for China, and bring your brand to the right people, today.

Toutiao ad screenshot

Why you should advertise on Toutiao.

No.1 news app in China

million registered users

Massive user base

million monthly active users

World's most addictive media

minutes spent per day

What do you need to know about Toutiao ads?

Lives in an AI-powered news feed

Built with machine learning and artificial intelligence technology, Toutiao is renowned for its highly personalised and addictive news aggregation. The news feed keeps users interested, opening the app on average 9 times a day. Thanks to this feature, large impressions of image and short video ad formats are guaranteed across its 150+ million daily users.

Seen by the most interested people

With a large user base and heavy user engagement, Jinri Toutiao (Today’s Headlines) collected massive data around users’ interests and behaviour. This means that your ads on Toutiao are shown only to the most relevant and interested users —  your ideal target audience is right at your finger tips.

Better exposure, more likely to engage

Toutiao ads are shown to users just like pieces of news, blended in well with other organic content. As the app proudly claims, “no one likes to read ads, but they like reading interesting content, and sometimes, the content happens to be an ad”. makes it easy to run Toutiao ads.

Easy Setup. Granular Targeting. Advanced Reporting.

Reach most engaged audience in few steps.

With, you can set up Toutiao ads in only a few steps, monitor your campaigns, and measure the results, all within our full-English platform designed specifically for international users.

Click here to see how to create an ad in

Advertise on Toutiao screenshot smartphone

Engage your future customers here.

Whether you need to reach a very specific audience, or learn more about your future customers’ interests and behaviour,’s granular targeting options enables you speak directly to the right people, at the right time.

Measure your success with powerful data.

Do you know which audience group responds the most to your ads, or which ad placement drives the highest impact? Use’s advanced reporting dashboard to gather learnings, and make the best use of your advertising budget in China.

Advertise in China on the platform

Comparison of different ways to advertise on Toutiao

Use ByteDance ad platform Use Use an agency
Price Campaign cost Campaign cost + Transparent & fixed platform cost (Start from free plan) Campaign cost + High agency cost
Best for For teams who:
✔ have Chinese marketing skills and Chinese language skills
✔ would like to handle advertising by themselves
For teams who:
✔ don’t have Chinese market skills and Chinese language skills
✔ have either a small or large budget
✔ would like to handle advertising by themselves
✔ would like advertising to be handled for them with full transparency
For teams who:
✔ would like advertising to be handled for them
✔ have a large budget
✔ not sensitive to cost-efficiency
Campaign setup & management Complex Chinese user interface You can set up campaigns yourself Easy to use English user interface
You can set up campaigns yourself
We can handle for you, with full transparency in the platform
Agency handles for you with low transparency & no control
Campaign reporting Chinese reports only
English reports
Translated reports
Not realtime
No transparency
Support Only available for customers with large ad spending Dedicated Customer Success Rep to answer your questions within 12h Depend on the Account Manager
toutiao logo

Start advertising on Toutiao right away

If you already have a ByteDance ad account, you can connect them to, and start advertising on Toutiao right away, for free!

Transparent pricing

New to Toutiao advertising? No need to worry 🙂 You can easily get everything you need set up in, at a transparent and fixed price.

✓ ByteDance ad account (required)
✓ Toutiao campaign management (optional)

Toutiao Advertising on

For agencies

Offer Chinese marketing service to your customers

Earn more while saving on costs. Delivering Toutiao advertising services to your customers, without a Chinese team.

Attract new customers with Chinese marketing service

China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.

Managing Toutiao ads as easy as managing Facebook ads

Designed to fit your current way of working, in English, makes Toutiao ads as easy as Facebook ads.

For companies

Run Toutiao ads by yourself just like running Facebook ads

Made to fit your familiar way of working, in English. Finally running Toutiao ads is as easy as running Facebook ads with

Test your product in China with lower cost and lower risk makes it as easy and safe to test your products in China with WeChat as it is with Google and Facebook internationally.

Agency expertise at SaaS price

With, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.

Some of the customers trusting

Start advertising on Toutiao today with

Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers. We make marketing to China easy.