Audience Research Tool

See the audience you can reach in China.

Discover who you can reach, and how big is your audience size on Chinese ad channels.

Covers 10+ top channels

Do your Chinese ad channel research and market research in one place.

Direct channel database

All the data are pulled directly from ad channels' database.

Your potential in China

Discover how many people you can reach on top Chinese ad channels .

"We were new to the Chinese market, and didn't know much about different ad channels. Being able to see for ourselves how niche we are able to target on each channel, and how large the audience size is helped us find the right channel to run our ad campaigns in a new market."
Jeffrey W.
Marketing Director

Key capabilities of Audience Research Tool

The first ever Audience Research Tool for China market. Conduct audience research on 10+ Chinese top advertising channels in one place. See what type of niche audience you can target, and estimated reach and impression.

Audience research

Pick an adverting channel (WeChat, Baidu, Tencent, ByteDance, LinkedIn China), and check target options of location, demographic, interest, and behaviour available on each ad channel.

Audience planning

Select an ad channel, and select your audience based on target options. And see how big is the size of your audience on each ad channels, and what's your estimated reach and impression.

Audience list

Save your audience to the Audience list, where you can easily edit and create new audience. You can also create an advertising campaign directly with an audience on

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Discover how big is your audience size in China

Research 10 top Chinese ad channels all in one place

In Audience Research Tool, you can easily research your audience on WeChat, Baidu, Tencent channels, ByteDance (Douyin, Toutiao, Xigua), and LinkedIn China all in one place. This both saves you time jumping between different platforms, and also makes it easier to compare the channels, their target options, audience size, so that you can pick the best channels for your business.

Get estimated reach and impression for your audience​

After you select an ad channel, and input your audience options, you will be able to see the estimated reach and estimated impression for this audience. You will also see a meter showcasing how broad or narrow your audience is compared to channel benchmark.

Craft your advertising strategy based on audience research

By using the Audience Research Tool, you get to learn how big is the audience size you can reach with advertising campaigns in China. Based on this knowledge, you can better craft your marketing and advertising strategies to reach your business goals in China market.

Find out where to reach your audience in China

See which target options are available on each ad channel

Most ad channels share the same basic demographic options (location, age, gender, education, marital status, etc.) But each ad channels has very different targeting options within interests and behaviours. You might be able to target exactly your niche audience on some channels, but not on the others.

Find the channels that can best reach your niche market

Look into the target options for different channels in's Audience Research Tool, and find out which Chinese ad channels has the best fitting targeting options for your business. Combine this information with the estimated audience size and make the right decision for your marketing and advertising campaigns in China.

Save your audience and start an ad campaign directly

Once you've created an audience in Audience Research Tool, you can easily manage them in the audience list. If you have created a WeChat audience, and you are connected to your WeChat ad account in, then you can directly create a WeChat ad campaign from this audience in

See themarket potentialfor your business in China

Whether your goal is to improve your sales in China, increase your brand awareness in China, or you are deciding whether it’s the right move to enter China now, audience research tool can help you make the right decisions and achieve your business goals in China.

More than Audience Research Tool

Keyword research tool (coming in August)

See how many people are searching for keywords related to your products and services on Baidu. Build keyword lists for export or direct use in Baidu search campaigns.

Ad spend planner (coming in August)

Check your audience size on WeChat, Baidu, Douyin, Toutiao, LinkedIn China, and Tencent channels. See how many people you can reach with campaigns on these ad channels.

Ad creation

Create and publish search, social, video, app advertising campaigns on 10+ top ad channels, including WeChat, Baidu, Douyin, directly in one platform.

Ad management

Manage (view, edit, pause, restart) all your advertising campaigns across 10+ ad channels, including WeChat, Baidu, Douyin, LinkedIn China all in one platform.

Ad reporting

View campaign reports across 10+ ad channels all in one place. Easily compare campaign results from different ad channels, and export reports into CSV files.

More to come...

We are constantly working on bring exciting new features to you, to help you achieve success in China. If there's anything on your wish list, don't hesitate to let us know!


See why hundreds of companies grow business in China with

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