Baidu Keyword Research

Find the best Chinese keywords for your website.

Empower your Baidu SEO and Baidu PPC with Baidu Keyword Research.

Auto-translate English keywords to Chinese keywords

Real time search volume pulled from Baidu database

"The best Chinese keyword tool in the market. The interface is simple and intuitive. The translation feature allows us to do Chinese keyword research in English. The search volumes are accurate and reliable. It provides everything we need for our Baidu SEO and PPC campaigns."
Juan S.
Head of Marketing

Key capabilities of Baidu Keyword Research

#1 Chinese keyword tool. Conduct Chinese keyword research in simple English platform. See historical search volumes, keyword competition level, and keyword bidding price for showing up on top positions of Baidu.

Baidu Keyword Research

Type in any keyword and get hundreds of related keyword suggestions instantly, together with their historical search volume on different devices, recommended CPC, and competition level on Baidu.

Bulk Keyword Research

Enter, or copy and paste in up to 100 keywords, and see their historical search volume on different devices, recommended CPC, and competition level on Baidu, all at one time. Export to share with your team.

Keyword Manager

Select and save any keywords to an existing or new keyword list. Edit or export your keyword lists to share with your team, or set up Baidu search campaign directly with one of your keyword lists.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

How Baidu Keyword Research works

Input a Chinese or English keyword

Enter a keyword you would like to search. You can type in either Chinese or English.

Click "Translate" or "Search"

If you entered an English keyword, click "Translate" to get it translated into a Chinese keyword, and then click "Search". If you entered a Chinese keyword, click "Search" directly.

See a list of relevant keywords

Search results include a list of relevant keywords, their English translation, search volume on desktop and mobile, competition level, and bidding price for show up as top results on Baidu.

Easily find out how many people are searching for your product in China

See search volume, competition, and CPC on keywords

Enter any keyword to see their average daily searches over the last 30 days on mobile and desktop, their competition score and the average price for a user’s click on an ad. All the data are up to date, and pulled directly from Baidu.

Get keyword suggestions with useful metrics

Get thousands of keyword suggestions directly from Baidu database and pick the best ones for you in just a few clicks. Each keyword suggested has up-to-date metrics to help you evaluate its potential for achieving your goals.

Run bulk keyword analysis in one click

Enter up to 100 keywords at one time, and instantly get a full analysis of your keywords with useful metrics to help you decide whether you should enter into competition for them.

Build keyword lists for your Baidu PPC campaigns

Create powerful keyword masterlists

Collect your favourite keywords from Baidu Keyword Research. Save your keywords into a new or existing keyword list, get fresh metrics, and export your lists into CSV files.

Use your keyword list directly in Baidu search ad

Select a keyword list, and directly create a Baidu search campaign with the list in You no longer need to jump between different platforms. With, you can do keyword research, create Baidu PPC ads, and read PPC campaign reports all in one platform.

Easy and intuitive user interface

Conducting keyword research for Chinese market can be intimidating. That's why we built the Baidu Keyword Research based on what international marketers are used to, so it's simple and familiar to use.

Whether your goal is to improve your sales in China, increase your brand awareness in China, or you are deciding whether it’s the right move to enter China now, Baidu Keyword Research helps you make the right decisions and achieve your business goals in China.


See why hundreds of companies grow business in China with

No credit card needed.

More than Baidu Keyword Research

Audience research

Check your audience size on WeChat, Baidu, Douyin, Toutiao, LinkedIn China, and Tencent channels. See how many people you can reach with campaigns on these ad channels.

Ad spend planner

Select an ad channel, your target audience, and enter your ad budget to see suggested CPC, CPM, and estimated clicks and impressions your campaign will get.

Ad creation

Create and publish search, social, video, app advertising campaigns on 10+ top ad channels, including WeChat, Baidu, Douyin, directly in one platform.

Ad management

Manage (view, edit, pause, restart) all your advertising campaigns across 10+ ad channels, including WeChat, Baidu, Douyin, LinkedIn China all in one platform.

Ad reporting

View campaign reports across 10+ ad channels all in one place. Easily compare campaign results from different ad channels, and export reports into CSV files.

More to come...

We are constantly working on bring exciting new features to you, to help you achieve success in China. If there's anything on your wish list, don't hesitate to let us know!


Baidu Keyword Research is an easy-to-use tool that provides a list of relevant keywords to the keyword you enter, together with their search volume on Baidu, competition level, recommended bidding price, and also their translation in English.

Bulk keyword research allows you to input up to 100 keywords at one time, and provides you with their search volume on Baidu, competition level, recommended bidding price, and translation in English.

Keyword manager allows you to build keyword lists that you can either export to share with your team or partner, or use directly in to start a Baidu search campaign with.

Baidu keyword tools are useful for those who 1) would like to check if people in China are interested in your product or service, 2) want to find out which keyword they should rank for on Baidu to build their Baidu SEO, 3) want to know which keywords to bid for with Baidu PPC campaigns with how expensive are the keywords.

All the data are synchronised directly from Baidu in real time. Therefore they are accurate and reliable. 

The recommended CPC (cost per click) is the estimated bidding price that is required for your search ad to show up in the top position on the first page of Baidu. 

If you bid a lower price, your search ad will still show up, but it is not guaranteed to show up on the top positions.

The competition score indicated how many people are bidding on the keywords. It ranges from 0 to 3, with 3 being the most competitive keywords.

You can enter an English keyword, and then click “Translate” button, then you will see the Chinese translation show up on the right side. Click “Search” button to see results.

In the search result table, you can click the “Tranlation button” next to the “Keyword” column head to see or hide the English translation of all the keywords.

All the translation is retrieved from Baidu official translation. It is machine translation and we suggest you use it as a reference.

With a FREE account, you can do 5 searches with Baidu Keyword Research and 5 searches with Bulk Keyword Research per day. You have full access to Keyword Manager.

To get more searches per day, you can upgrade to paid plans. Please check out the pricing page for prices and details.

Try for free

Get access to the Baidu keyword tools with a free account today.

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