Ad Spend Planner

Know what kind of ROI you can expect from your ads.

Don’t risk with your ad budget. Know what kind of ROI you can expect.

Covers 10+ top channels

Do your Chinese ad channel research and market research in one place.

Direct channel database

All the data are pulled directly from ad channels' database.

Your potential in China

See what results you can expect advertising on top Chinese ad channels .

"Being new to the China market, we wanted to test the market without wasting too much of our ad budget. With this ad spend planner, we were able to estimate the results we'd get with our budget and target audience. It's easy to use, and the estimation has been very close to the actual results."
Iris B.
Asia Business Director

Key capabilities of Ad Spend Planner

Conduct ad spend research on 10+ Chinese top advertising channels in one place. Select channel and audience, input your ad budget, and see what type of results you can expect with advertising.

Ad pricing research

Select an ad channel your would like to advertise on, and pick your target audience. Click "Search", and you will be able to see estimated CPC and CPM for advertising on this channel towards your audience.

Ad results estimation

Pick your advertising channel and your target audience, and put in your ad budget. Click "Search" and see how many clicks and impressions you can expect to receive with your ad budget.

Ad budget planning

Based on the ad pricing and estimated ad results, you can adjust your ad budget to achieve the highest ROI. Make data-driven decision and reduce the risk of wasting your ad budget.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Trusted by hundreds of brands.

Find out how much it costs to advertise in China

Research ad price of 10 top Chinese ad channels all in one place

With AdChina.io Ad Spend Planner, you can easily research CPC (cost per click) and CPM (cost per thousand impressions) on WeChat, Baidu, Tencent channels, ByteDance (Douyin, Toutiao, Xigua), and LinkedIn China all in one place.

See estimated results for your ad budget on top ad channels

Just select your ad channels, your target audience, and put in your ad budget, you will be able to see the estimated clicks and impressions you can expect. Based on this knowledge, you can better craft your marketing and advertising strategies to reach your business goals in China market.

Get estimated reach and impression for your audience​

After you select an ad channel, and input your audience options, you will be able to see the estimated reach and estimated impression for this audience. You will also see a meter showcasing how broad or narrow your audience is compared to channel benchmark.

Discover how to best spend your ad budget in China

Plan your ad budget in China based on key metrics

Based the estimated CPC and CPM for reaching your target audience on different channels, the estimated audience size, and estimated ad results, you can adjust and plan your ad budget accordingly.

Find the channels that can give you the highest ROI

Try out different combinations of ad channel, target audience, and ad budget, and identify which combination can help you achieve the highest ROI with your ad budget.

Stop gambling with your ad budget, know what ROI you can expect

Advertising in a foreign market and on media channels that you are not so familiar with can be intimidating and risky. With AdChina.io's Ad Spend Planner, you can need to guess the ad impact and risk your ad budget anymore. Plan your ad budget and strategy based on the real-time data.

Discover themarket potentialfor your business in China

Whether your goal is to improve your sales in China, increase your brand awareness in China, or you are deciding whether it’s the right move to enter China now, AdChina.io audience research tool can help you make the right decisions and achieve your business goals in China.

More than Ad Spend Planner

Keyword research tool (coming in August)

See how many people are searching for keywords related to your products and services on Baidu. Build keyword lists for export or direct use in Baidu search campaigns.

Audience research tool (coming in August)

Check your audience size on WeChat, Baidu, Douyin, Toutiao, LinkedIn China, and Tencent channels. See how many people you can reach with campaigns on these ad channels.

Ad creation

Create and publish search, social, video, app advertising campaigns on 10+ top ad channels, including WeChat, Baidu, Douyin, directly in one platform.

Ad management

Manage (view, edit, pause, restart) all your advertising campaigns across 10+ ad channels, including WeChat, Baidu, Douyin, LinkedIn China all in one platform.

Ad reporting

View campaign reports across 10+ ad channels all in one place. Easily compare campaign results from different ad channels, and export reports into CSV files.

More to come...

We are constantly working on bring exciting new features to you, to help you achieve success in China. If there's anything on your wish list, don't hesitate to let us know!

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See why hundreds of companies grow business in China with AdChina.io.

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