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Douyin Advertising

Advertising on Douyin has never been easier. Set up your first Douyin video ad with, and bring your brand to the right people, today.



Best tool for reaching
Douyin users

As the No.1 short video app in China, and the Chinese version of the international phenomena TikTok, Douyin is one of the most important digital marketing channels for brands. But it can be extremely complicated and challenging for international marketers to advertise on Douyin. makes it easy for your business to reach massive Douyin audience through video ad campaigns,  and achieve your marketing goals in China.

China's no.1 short video app

15-60 second videos

Massive user base

million daily active users

Incredible engagement

billion daily video views

Introduce the easiest way to advertise on Douyin

Easy Setup. Granular Targeting. Advanced Reporting.

Meet your advertising
goals in China.

Create Douyin video ads in a few steps.

Whatever your experience with advertising is, you’ll be able to follow the simple steps, and create a Douyin video ad in just a few clicks. 

Reach your customers on Douyin.

With AdChina’s granular and advanced targeting options for Douyin, you can save ad cost by speaking to only the right audience.

Advertise in China on the platform

View the performance of Douyin ads.

Click into the reporting dashboard to track your campaign performance in real time. Use the learnings to optimise your ads for higher ROI.

Comparison of different ways to advertise on Douyin

Use ByteDance ad platform Use Use an agency
Price Campaign cost Campaign cost + Transparent & fixed platform cost (Start from free plan) Campaign cost + High agency cost
Best for For teams who:
✔ have Chinese marketing skills and Chinese language skills
✔ would like to handle advertising by themselves
For teams who:
✔ don’t have Chinese market skills and Chinese language skills
✔ have either a small or large budget
✔ would like to handle advertising by themselves
✔ would like advertising to be handled for them with full transparency
For teams who:
✔ would like advertising to be handled for them
✔ have a large budget
✔ not sensitive to cost-efficiency
Campaign setup & management Complex Chinese user interface You can set up campaigns yourself Easy to use English user interface
You can set up campaigns yourself
We can handle for you, with full transparency in the platform
Agency handles for you with low transparency & no control
Campaign reporting Chinese reports only
English reports
Translated reports
Not realtime
No transparency
Support Only available for customers with large ad spending Dedicated Customer Success Rep to answer your questions within 12h Depend on the Account Manager
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Start advertising on Douyin right away

If you already have a ByteDance ad account, you can connect them to, and start advertising on Douyin right away, for free!

Transparent pricing

New to Douyin advertising? No need to worry 🙂 You can easily get everything you need set up in, at a transparent and fixed price.

✓ ByteDance ad account (required)
✓ Douyin campaign management (optional)

Douyin Advertising on

For agencies

Offer Chinese marketing service to your customers

Earn more while saving on costs. Delivering Douyin advertising services to your customers, without a Chinese team.

Attract new customers with Chinese marketing service

China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.

Managing Douyin ads as easy as managing Facebook ads

Designed to fit your current way of working, in English, makes Douyin ads as easy as Facebook ads.

For companies

Run Douyin ads by yourself just like running Facebook ads

Made to fit your familiar way of working, in English. Finally running Douyin ads is as easy as running Facebook ads with

Test your product in China with lower cost and lower risk makes it as easy and safe to test your products in China with WeChat as it is with Google and Facebook internationally.

Agency expertise at SaaS price

With, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.

Some of the customers trusting

Reach your customers on Douyin today

Get started to see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers. Put your engaging video content in front of ideally suited buyers.