AdChina.io is the go-to platform for real estate companies looking to advertise in China.
Why?
Because our all-in-one platform makes advertising in China easier, more affordable, and more rewarding than ever before.
But don’t just take our word for it.
At AdChina.io, we know that what we do is worth more than what we say.
That’s why, today, we want to share with you a case study that’ll show you how our powerful tools have helped real estate brands unlock the biggest and most lucrative market in the world.
But first, some background…
A year ago, AdChina.io teamed up with an established real estate company looking to build brand awareness and generate leads in China.
The company offers a variety of real estate services, such as:
- Property marketing
- Project management
- Property valuations
- Lease negotiation
Primarily, the company wanted to improve its real estate marketing in China, and to secure qualified leads that actually delivered.
The challenge
The company already had a presence in China, but were facing some key issues that held them back, such as:
- Leads that rarely converted
- Leads that were not just unsuccessful but expensive, too
- A Chinese advertising partner that disappointed and failed to deliver
As such, the company wanted to rebuild its marketing strategy in China and do so with expert advice and guidance that guaranteed results.
And that’s where AdChina.io came in…
Looking to put right the wrongs of their previous partner, the real estate company got in touch with AdChina.io.
They wanted a new partner they could trust, one that could deliver results, and one that could guarantee transparency from the start.
And that’s why AdChina.io was the perfect fit.
Our all-in-one platform helps brands to create, track and optimize their ad campaigns in China until they get the results they need — and our comprehensive reporting features put transparency first.
How AdChina.io helped
Our client had a series of properties they wanted us to advertise over a 5-6 months period, with each ad running for 2 weeks at a time.
After researching the real estate market, we decided that Baidu (China’s biggest search engine) was the best channel to test the market and launch Phase 1 of our strategy.
Why?
Because…
- Various channels in China (including WeChat) don’t allow real estate adverts
- Baidu is ideal for high ROI, thanks to low ad costs
- Baidu is the best platform to reach buyers on the hunt for properties in China
After starting with a budget of just $1200, our client quickly increased this to around $4000 a month after being impressed with what we delivered.
With this, we launched targeted display and search ads on Baidu, which you can learn more about by checking out our recent guide.
Having tested the market, we then launched Phase 2 of our strategy, which included:
- Launching display ads on Bytedance (Douyin and Toutiao) to generate new leads
- Investing in Baidu SEO to build brand awareness
And what were the results?
Working with AdChina.io helped our client to:
- Generate qualified real estate leads
- Maintain a stable CPL (cost per lead)
- Increase the number of weekly leads by 100%
- Build relationships with Chinese channels, leading to better collaboration
And in terms of specific figures, we managed to increase weekly leads from around 10 to 20 between Phase 1 and Phase 2 with the same CPL.
Key takeaways — and what real estate companies need to know
Having optimized our client’s strategy, we learned that real estate marketing in China requires a long-term strategy that builds brand awareness (and trust) among investors and property buyers.
Why?
Because reputation and visibility is everything in China — and for real estate, where the stakes are high and the sales cycle is long, this couldn’t be truer.
That’s why planning ahead is so important, and why having a defined target market is the best way to achieve success in this competitive, yet very lucrative market.
After all, if you know who you are selling to, the task of reaching them (and gaining their trust) is made so much easier — especially with the granular targeting features available on AdChina.io.
Looking to advertise your real estate company in China?
Book your free AdChina.io demo today to get started.
We’ll help you…
- Choose the right advertising channels
- Run multi-channel ads from one platform
- Optimize ads as you go
- Overcome the obstacles of advertising in China
And so much more!
