China PPC Advertising

Pay Per Click or PPC paid search listings are a popular and effective way for businesses to promote their websites in China. Use this online advertising method to get a top position on Chinese search engines for highly competitive phrases.

ppc ads

The Chinese Search Engine You Can’t Miss Out On – Baidu

But how to run PPC Advertisements in China?

The largest search engine in China is Baidu with 632 million active users and a 70.46% market share across all devices. Apart from having a Chinese website optimized as per Baidu SEO practices, you also need to run Baidu PPC advertising campaigns to get success on the platform.  

Massive user base

billion monthy users

Largest market share

percent market share

Highest revenue share

billion US dollars

1. Start with Baidu Pay Per Click Research

With’s Baidu Keyword Research Tool, you can get a real estimate of the cost per click for your target keywords just like Google Adwords.

Unlike Baidu’s in-built keyword research tool, lets you perform keyword research with English words by translating them to Chinese. You can see historical search volumes, competition level, and bidding prices on top positions of Baidu. This will help you choose the best keywords for your PPC Campaigns.

2. Get Your Baidu Ad Account Setup

baidu ad account

To run paid advertising campaigns on Baidu, you need to setup a Baidu PPC account which can take upto two weeks.

For international marketers, the process can seem too complex to follow.  The entire advertiser certification process requires a lot of knowledge of Baidu’s local practices, languages and procedures. Moreover, there are a lot of documentations to provide and checks to go through in order to get authorised to run ads. 

At, we provide you with complete assistance from setting up your PPC Baidu account to launching your PPC Baidu campaigns.

Deliver results, keep the control over your China PPC Ads

Precise Targeting. Advanced Reporting. Experts Support.

Baidu China PPC Ad Benefits

  • Gain rapid exposure and be discovered by your Chinese target audience on Baidu via paid search
  • Grow traffic to your Chinese website
  • Increase enquiries, leads and sales via your paid search channel
  • Develop brand awareness, recognition and engagement for your business
  • Gather insightful data sets and statistics for further campaign optimization
  • Choose between different ad types – banner ads, display ads, search ads and brand zone.

Never miss a beat of your China PPC Advertisements

  • Track your campaign performance in real time with easy to read reports.
  • Use the learnings to navigate your China marketing smarter.

Have experts support

  • Have a team of Chinese marketing experts kickstart & optimize your campaigns
  • Forget about being fully dependent on external service providers for digital marketing services

China PPC Case Studies

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Some of the customers trusting

Start promoting in front of 632 million Baidu users

Don’t miss out on opportunity to connect with your customers in China with Baidu Ads. 

See in Action

Tell us a bit about yourself, and we’ll connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform.

Estimated Audience Size

Audience Targeting

Control Over Campaign Data

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