Pay Per Click or PPC paid search listings are a popular and effective way for businesses to promote their websites in China. Use this online advertising method to get a top position on Chinese search engines for highly competitive phrases.
The Chinese Search Engine You Can’t Miss Out On – Baidu
The largest search engine in China is Baidu with 632 million active users and a 70.46% market share across all devices. Apart from having a Chinese website optimized as per Baidu SEO practices, you also need to run Baidu PPC advertising campaigns to get success on the platform.
Massive user base
Largest market share
Highest revenue share
With AdChina.io’s Baidu Keyword Research Tool, you can get a real estimate of the cost per click for your target keywords just like Google Adwords.
Unlike Baidu’s in-built keyword research tool, AdChina.io lets you perform keyword research with English words by translating them to Chinese. You can see historical search volumes, competition level, and bidding prices on top positions of Baidu. This will help you choose the best keywords for your PPC Campaigns.
To run paid advertising campaigns on Baidu, you need to setup a Baidu PPC account which can take upto two weeks.
For international marketers, the process can seem too complex to follow. The entire advertiser certification process requires a lot of knowledge of Baidu’s local practices, languages and procedures. Moreover, there are a lot of documentations to provide and checks to go through in order to get authorised to run ads.
At AdChina.io, we provide you with complete assistance from setting up your PPC Baidu account to launching your PPC Baidu campaigns.
Don’t miss out on opportunity to connect with your customers in China with Baidu Ads.
Tell us a bit about yourself, and we’ll connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform.
Estimated Audience Size
Control Over Campaign Data