Weibo — China’s answer to Twitter — is the second largest social media site in China, boasting over 550 million active users a month. But how can foreign businesses take advantage of this hugely populated channel? Well, opening an official […]
Weibo — China’s answer to Twitter — is the second largest social media site in China, boasting over 550 million active users a month. But how can foreign businesses take advantage of this hugely populated channel? Well, opening an official […]
Most people outside of China are familiar with social media platforms such as Facebook, Twitter, and Instagram. But, to reach the Chinese consumer market, social media platforms like WeChat and Weibo are the way to go. Also, do you know […]
The term ‘Weibo’ in Chinese means ‘micro-blog’. With over 573 million monthly active users, Sina Weibo is China’s biggest microblogging website and app. It was launched by Sina Corporation in 2009. At that time, it used to be the only […]
Social media use is a huge part of modern Chinese culture. It’s undoubtedly in people’s everyday life. China is the world’s largest social media market and two of the most popular platforms, Weibo and WeChat, have over 1.75 billion users […]
Social media platforms are powerful marketing tools. Can you think of a single big brand name without a presence on Facebook, Instagram, Twitter or TikTok? Neither can we. And it’s no different in China. Granted, China has its own selection […]
With over 550 million active users a month, Weibo is the second-largest social media site in China and is often compared to Twitter and Facebook. Unlike Facebook and Twitter, however, most businesses outside of China know very little about this […]
When it comes to ad reach, the numbers don’t get much bigger than China’s search engines and social networks. One social media platform, in particular, Weibo, represents an enormous opportunity for advertisers. Why? Because the platform currently boasts 523 million […]
Developing a Weibo marketing strategy that gets results isn’t easy. There’s nuances to the Chinese marketplace — and social media tools — that can make getting traction difficult. Knowing which apps to use, and which strategies to pursue can be […]
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