Development of the domestic furniture market is bolstered by an increase in purchasing power among Chinese customers. Continuously rising incomes in both urban and rural China have raised the living standards for a large share of the Chinese population, which […]
China Marketing Insights
China’s digital advertising market has been rapidly evolving every year. If you’re a marketer and wondering what the digital marketing landscape looks like in 2022, this post will guide you. It has all the relevant insights from the recent key […]
Do you know that the UK has replaced the US as the top preferred overseas study destination for Chinese international students? Historically, most Chinese international students place the US as their top choice for their overseas study destination. And the UK and […]
Chinese students studying overseas have formed the international education terrain in the US, the UK, Australia, and Canada over the past decades. During this time, China became the most prominent international student source market in the world. Although many Chinese […]
On July 31, 2015, the International Olympic Committee announced that Beijing had been chosen to host the 2022 Winter Olympics, beating out Almaty, Kazakhstan. Since then, the world has been in anticipation for the grand opening. Let’s dive into some […]
Fandoms—and the idols they support—are big businesses in China. A recent report put the value of the fan economy at close to $620 billion. This helps to explain why international brands, particularly those targeting younger generations, have been keen to […]
While most economies are still struggling to recover from the pandemic, the China fashion market — including both luxury and non-luxury segments — is already back to pre-Covid sales levels. Did you know that the rising incomes in China will […]
As the second-largest consumer economy in the world, marketing trends in China are shaping the global economy. China saw sales of consumer goods reach 6 trillion USD in 2020 (as reported by China’s Ministry of Commerce). This makes China an […]
Ecommerce is huge in China. For brands, understanding Chinese consumers and China’s digital consumer trends, is the roadmap to get ahead in this competitive marketplace. First things first — Chinese consumers share both similarities and differences with consumers outside of […]
The China market is the fastest growing – and therefore most exciting – market for international brands. Need persuading? Let’s start with the fact that China is the largest online commerce center in the entire world. The country generates more […]
From record-breaking e-commerce sales to permanent shifts in how we live our lives — 2020 has been a year of unprecedented digital adoption across the globe. Streaming giants have soared, international brands have found new ways to operate, and millions […]
Each year, around 660,000 students leave China to study abroad. This number is rapidly rising, and makes China the largest country of origin for international students in the world — particularly in the UK, where over 40% of Chinese students […]
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