In China, tourism is a dominant contributor to its domestic economy, with the number of domestic tourist arrivals crossing the 3.25 billion mark in 2021. It was a whopping 6 billion in 2019 before the Covid pandemic. In terms of […]
China Marketing Channels
China has a very diversified ecosystem when it comes to online video platforms. No single service comes close to attaining a majority market share comparable to Netflix’s 87 percent in the US. China’s ‘big three’ internet companies – Baidu, Alibaba […]
Live streaming, live broadcasting, and video streaming are HUGE in China! And, Bilibili is a popular live-streaming, live-broadcasting, and video-streaming platform for videos and animations. Furthermore, do you know that most Bilibili videos are user-generated content? Users also like to share experience […]
As of early May, Liu Keng-hung, a 49-year-old fitness trainer who had only 20,000 viewers for his videos before the lockdowns in some cities in China, has over 60 million followers on China’s mainstream video platforms. And the followers continue […]
LinkedIn, the most popular professional networking platform globally, launched a localized version for the China market back in 2014. It had the understanding that it would operate within the tight regulatory controls of the internet within the Great Firewall. While […]
Are you a foreign business looking for ways to enter the China market? With more than 850 million internet users and over 100 different social media platforms, China presents an enormous opportunity for businesses to grow through digital marketing strategies. […]
The story of Chinese social media platforms is different from the rest of the world. When we talk about social media platforms, the first thing that generally comes to our mind is international platforms like Facebook, Instagram, YouTube, and Twitter. […]
If you’re an advertiser based in the west, it’s easy to assume that the same rules apply as you turn your attention eastward. But things can be quite different! In reality, the two are as far apart as their equivalent […]
Getting started with search engine marketing in China can feel daunting. Where to start? Everything looks so different! It’s tricky enough deciding on an SEO strategy for a website written in your own language, right? Now, to reach the Chinese […]
Want to get ahead of your competition in China? Having a QQ account could be your secret weapon. QQ is one of the biggest social media sites in the world, attracting over 840 million users and appealing to a young […]
Want to reach an affluent user base in China, but unsure how? Advertising on Zhihu — one of China’s biggest, yet most overlooked, online channels — should be at the top of your list. But what is it, exactly? And […]
With almost 1 billion internet users, China is the biggest online market in the world. How can international businesses tap into this high-potential market and drive online sales in China? Well, one of the first steps is to optimize your […]
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