Development of the domestic furniture market is bolstered by an increase in purchasing power among Chinese customers. Continuously rising incomes in both urban and rural China have raised the living standards for a large share of the Chinese population, which […]
China Marketing
When businesses first discover the potential of the China market, many want to immediately jump on to WeChat. WeChat is an insanely popular messaging app owned by Tencent. It accounts for approximately 30 percent of the time mobile app users […]
App localisation is one of the most effective ways to gain market share and sales globally. However, when it comes to China, app localisation means adapting your app for a completely different user base which has little to nothing in […]
The China mobile app market varies significantly from the rest of the world. Most of the popular Western websites like Google – and consequently the Google Play Store – are blocked in China. This leads to a unique mobile app […]
The new influencer economy has been growing tremendously in the past few years. Especially the Chinese influencers have taken over the market so significantly that, as per the research, they generated 98 billion yuan in 2021 with 44 percent year-over-year […]
China’s digital advertising market has been rapidly evolving every year. If you’re a marketer and wondering what the digital marketing landscape looks like in 2022, this post will guide you. It has all the relevant insights from the recent key […]
In China, tourism is a dominant contributor to its domestic economy, with the number of domestic tourist arrivals crossing the 3.25 billion mark in 2021. It was a whopping 6 billion in 2019 before the Covid pandemic. In terms of […]
China has a very diversified ecosystem when it comes to online video platforms. No single service comes close to attaining a majority market share comparable to Netflix’s 87 percent in the US. China’s ‘big three’ internet companies – Baidu, Alibaba […]
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has been the key to success for several international brands in China. According to a report […]
Live streaming, live broadcasting, and video streaming are HUGE in China! And, Bilibili is a popular live-streaming, live-broadcasting, and video-streaming platform for videos and animations. Furthermore, do you know that most Bilibili videos are user-generated content? Users also like to share experience […]
As of early May, Liu Keng-hung, a 49-year-old fitness trainer who had only 20,000 viewers for his videos before the lockdowns in some cities in China, has over 60 million followers on China’s mainstream video platforms. And the followers continue […]
Do you know that the UK has replaced the US as the top preferred overseas study destination for Chinese international students? Historically, most Chinese international students place the US as their top choice for their overseas study destination. And the UK and […]
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