To attract more Chinese student, the UK university needed to grow its brand awareness in China. With Covid-19, they decided to host a virtual student fair, and needed promotion of the event in China. With Baidu search advertising, WeChat advertising, and WeChat content marketing, their virtual event was fully booked, and received large amount of inquiries from Chinese students and their parents. With this success, they are expanding with AdChina.io to advertise and market on more Chinese channels.
Higher CTR on Douyin, Toutiao ads than industry average
Traffic to university website and program pages
Lower CPM on Baidu search ads than industry average
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