Productivity iOS App Drives Installs From Baidu and Douyin
To outperform their biggest global competitors, the international productivity iOS with existing presence on the Chinese iOS Apple Store wanted to run paid advertisement campaigns.
Even though they didn’t have a Chinese team, they wanted to manage advertising in China. They were looking for a platform that could help them run ads in China just like the advertising platforms in the international market.
To increase installs and gain more revenue in China, the app needed to find the right channels to build their brand awareness and acquire customers. Working with AdChina.io has enabled them to run campaigns across 12+ channels in order to identify what works best for them.
Currently, they run ads on Baidu and Douyin in order to drive traffic to their Apple store. With our dashboard, they are able to monitor results from all their campaigns and optimize them to drive best results.