ByteDance Advertising

Advertising on Douyin, Xigua Video, Huoshan Video and Toutiao is easy with, the all-in-one advertising platform for China. Find your future customers, today.


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What is ByteDance?


China's no.1 short video app (15-60 seconds)

400 million DAU

20 billion daily views

Xigua Video

3-5 minutes video app

50 million DAU

3 billion daily views

Huoshan Video

15 seconds video app

50 million DAU

2 billion daily views


The No.1 news app in China

220 million DAU

76 minutes daily viewed

Why advertise on ByteDance's video apps?


1. Incredibly Loyal and Engaged Audience

Douyin’s active user rate is 64%, highest of all video apps. Users spend on average 20.5 hours per month on the app, twice the time spent on Weibo.

2. More Data, More Accurate Targeting

96% of Douyin users like a video, 93% comment on a video, and 51% share videos frequently. These engagements provide more data on each user’s interest, making it more accurate to target in advertising campaigns. 

3. From Awareness Directly to Action

With engaging content and powerful algorithm, Douyin creates a unique customer journey to take audience directly from awareness to action.


1. Video Ads Charged After 5s' Play​

Xigua Video maximises the value for advertisers by charging only after a video ad is played for 5 second, ensuring the quality of every video ad view.

2. Young Audience with Purchasing Power

80% of Xigua Video’s users are between 18-30 and from tier 1 and tier 2 cities, making it an ideal channel for advertisers who want to reach the young generation in China.

3. Highest Ad Penetration Rate

Xigua Video has the highest ad penetration rate among all short video apps, which means 56% of its active users are exposed to ads on the app.


1. Niche Audience of tier 3 & 4 city population

Huoshan Video’s audience is mainly from tier 3 and tier 4 cities in China, with 70% of the users aged between 18-35, and 60% male users. This opens up a unique market for brands to target. 

2. Large User Base & High User Stickiness

Users open Huoshan Video on average 184 times per week, making it a highly sticky media channel.

3. Powerful Interest-Based Targeting

Xigua Video has the highest ad penetration rate among all short video apps, which means 56% of its active users are exposed to ads on the app. makes it easy to run ByteDance ads.

Easy Setup. Granular Targeting. Advanced Reporting.

Reach future customers with engaging short videos.

With, you can easily set up short video ads and banner ads in Douyin, Xigua, and Huoshan. Follow the quick tour to upload your ads in just a few steps, with our full-English platform designed specifically for international users.

Build awareness of your brand and start selling, today.

Powerful targeting options.

The powerful algorithm of ByteDance makes Douyin, Xigua, Huoshan very addictive media to users, and also extremely effective channels for advertisers.

With’s granular targeting options, you can reach very specific audience groups, based on their interests and behaviours using ByteDance ads.

Measure the impact with realtime data.

AdChina’io’s advanced reporting dashboard allows you to create detailed reporting and compare your campaign performance across different channels. Find the most effective channel for your brand, and scale your ByteDance advertising campaigns.

Comparison of different ways to advertise on ByteDance

Use ByteDance ad platform Use Use an agency
Price Campaign cost Campaign cost + Transparent & fixed platform cost (Start from free plan) Campaign cost + High agency cost
Best for For teams who:
✔ have Chinese marketing skills and Chinese language skills
✔ would like to handle advertising by themselves
For teams who:
✔ don’t have Chinese market skills and Chinese language skills
✔ have either a small or large budget
✔ would like to handle advertising by themselves
✔ would like advertising to be handled for them with full transparency
For teams who:
✔ would like advertising to be handled for them
✔ have a large budget
✔ not sensitive to cost-efficiency
Campaign setup & management Complex Chinese user interface You can set up campaigns yourself Easy to use English user interface
You can set up campaigns yourself
We can handle for you, with full transparency in the platform
Agency handles for you with low transparency & no control
Campaign reporting Chinese reports only
English reports
Translated reports
Not realtime
No transparency
Support Only available for customers with large ad spending Dedicated Customer Success Rep to answer your questions within 12h Depend on the Account Manager

Start ByteDance advertising right away

If you already have a ByteDance ad account, you can connect them to, and start advertising on ByteDance channels right away, for free!

Transparent pricing

New to ByteDance advertising? No need to worry 🙂 You can easily get everything you need set up in, at a transparent and fixed price.

✓ ByteDance ad account (required)
✓ ByteDance campaign management (optional)

ByteDance Advertising on

For agencies

Offer Chinese marketing service to your customers

Earn more while saving on costs. Delivering ByteDance advertising services to your customers, without a Chinese team.

Attract new customers with Chinese marketing service

China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.

Managing ByteDance ads as easy as managing Facebook ads

Designed to fit your current way of working, in English, makes ByteDance ads as easy as Facebook ads.

For companies

Run ByteDance ads by yourself just like running Facebook ads

Made to fit your familiar way of working, in English. Finally running ByteDance ads is as easy as running Facebook ads with

Test your product in China with lower cost and lower risk makes it as easy and safe to test your products in China with WeChat as it is with Google and Facebook internationally.

Agency expertise at SaaS price

With, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.

Some of the customers trusting

Start advertising on ByteDance today with

Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers. Learn how to use Douyin ads to grow your brand.