ByteDance Advertising
Advertising on Douyin, Xigua Video, Huoshan Video and Toutiao is easy with AdChina.io, the all-in-one advertising platform for China. Find your future customers, today.
Some of the customers trusting AdChina.io
What is ByteDance?
- The company behind TikTok
- 2nd biggest player in Chinese digital advertising landscape
- Renowned for creating addictive media with its power AI
- Famous for short video apps, led by Douyin, and news app Toutiao
Why advertise on ByteDance's video apps?
DOUYIN VIDEO
- China's no.1 short video app
- 15-60 second video
- 400 million daily active user
- 20 billion daily views
- Chinese version of TikTok
1. Incredibly Loyal and Engaged Audience
Douyin’s active user rate is 64%, highest of all video apps. Users spend on average 20.5 hours per month on the app, twice the time spent on Weibo.
2. More Data, More Accurate Targeting
96% of Douyin users like a video, 93% comment on a video, and 51% share videos frequently. These engagements provide more data on each user’s interest, making it more accurate to target in advertising campaigns.
3. From Awareness Directly to Action
With engaging content and powerful algorithm, Douyin creates a unique customer journey to take audience directly from awareness to action.
XIGUA VIDEO
- China's no.3 short video app
- 3-5 minutes video
- 50 million daily active user
- 3billion daily views
1. Video Ads Charged After 5s' Play
Xigua Video maximises the value for advertisers by charging only after a video ad is played for 5 second, ensuring the quality of every video ad view.
2. Young Audience with Purchasing Power
80% of Xigua Video’s users are between 18-30 and from tier 1 and tier 2 cities, making it an ideal channel for advertisers who want to reach the young generation in China.
3. Highest Ad Penetration Rate
Xigua Video has the highest ad penetration rate among all short video apps, which means 56% of its active users are exposed to ads on the app.
HUOSHAN VIDEO
- China's no.4 short video app
- 15 seconds video
- 50 million daily active user
- 2 billion daily views
1. Niche Audience of tier 3 & 4 city population
Huoshan Video’s audience is mainly from tier 3 and tier 4 cities in China, with 70% of the users aged between 18-35, and 60% male users. This opens up a unique market for brands to target.
2. Large User Base & High User Stickiness
Users open Huoshan Video on average 184 times per week, making it a highly sticky media channel.
3. Powerful Interest-Based Targeting
Xigua Video has the highest ad penetration rate among all short video apps, which means 56% of its active users are exposed to ads on the app.
AdChina.io makes it easy to run ByteDance ads.
Easy Setup. Granular Targeting. Advanced Reporting.
Reach future customers with engaging short videos.
With AdChina.io, you can easily set up short video ads and banner ads in Douyin, Xigua, and Huoshan. Follow the quick tour to upload your ads in just a few steps, with our full-English platform designed specifically for international users.
Build awareness of your brand and start selling, today.
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Powerful targeting options.
The powerful algorithm of ByteDance makes Douyin, Xigua, Huoshan very addictive media to users, and also extremely effective channels for advertisers.
With AdChina.io’s granular targeting options, you can reach very specific audience groups, based on their interests and behaviours using ByteDance ads.
Measure the impact with realtime data.
AdChina’io’s advanced reporting dashboard allows you to create detailed reporting and compare your campaign performance across different channels. Find the most effective channel for your brand, and scale your ByteDance advertising campaigns.
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For agencies
Offer Chinese marketing service to your customers
Earn more while saving on costs. Delivering ByteDance advertising services to your customers, without a Chinese team.
Attract new customers with Chinese marketing service
China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.
Managing ByteDance ads as easy as managing Facebook ads
Designed to fit your current way of working, in English, AdChina.io makes ByteDance ads as easy as Facebook ads.
For companies
Run ByteDance ads by yourself just like running Facebook ads
Made to fit your familiar way of working, in English. Finally running ByteDance ads is as easy as running Facebook ads with AdChina.io.
Test your product in China with lower cost and lower risk
AdChina.io makes it as easy and safe to test your products in China with WeChat as it is with Google and Facebook internationally.
Agency expertise at SaaS price
With AdChina.io, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.
Start advertising on ByteDance today with AdChina.io
Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust AdChina.io to bring their brands to Chinese Consumers.
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