Does the title claim sound too good to be true? Can you really double your e-commerce sales by selling in China? Don’t roll your eyes
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behaviour, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
For a lot of western businesses, running ads in China is a bit of a mystery. And with so much false information around the subject,
In 2019, China amassed an astounding $1.93 trillion in e-commerce sales — making it the largest digital market in the world, with an international market share
In 2019, Singles Day in China broke worldwide records — generating almost $40 billion for Alibaba in just 24 hours, outselling both Black Friday and
China has become an incredibly valuable market for foreign businesses over the past decade, particularly as consumer spending continues to rise. For example: On 2018’s
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has
When we talk about popular apps in China, WeChat is still one of the first names that come to mind. The app currently holds the
Let’s talk stats! China accounts for 40% of global app spending. Not just that, the average Chinese consumer spends about 4.2 hours a day using
Almost all retail businesses are seeing a sales drop in their home markets. And understandably, everyone is wondering if it’s best to cut every cost
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