From record-breaking e-commerce sales to permanent shifts in how we live our lives — 2020 has been a year of unprecedented digital adoption across the
AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behaviour, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
Each year, around 660,000 students leave China to study abroad. This number is rapidly rising, and makes China the largest country of origin for international
Want to start managing campaigns in China? Of course you do! As the country with the highest number of internet users, China represents the future
Top international brands are heading east. In fact, more and more of the world’s most well-known brands are realizing the true opportunity of digital marketing
When it comes to advertising in China, the channel we get asked about most often is WeChat — China’s SuperApp. It’s one of the most
Want to launch a Baidu PPC Advertising Campaign in China? Baidu is the country’s largest search engine, dominating the market with a huge 76.05% market
There’s no denying that business is done differently in the east than in the west. So it makes sense that the behaviour of consumers also
Looking to create a Baidu account outside China? You’re in the right place! Baidu is China’s leading search engine provider, with around 200 million daily
2020 is proving to be a challenging year for luxury retail in China and the world. Most markets have experienced a sales slump followed by
As part of AdChina.io’s #GrowWithChina initiative to educate founders and marketers about digital opportunities in China, we spoke to Zarina Kanji, Business Development Lead, Health
When businesses first discover the potential of the China market, many want to immediately jump on to WeChat. WeChat is an insanely popular messaging app
Welcome to the world of Baidu SEM and PPC! You’ll love it here! Baidu is China’s biggest and most popular search engine, with an astonishing
China’s digital landscape is evolving at a staggering pace. In fact, the country has gained around 440 million internet users in just ten years. The
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