WeChat is so much more than a social media platform. As well as being a place for Chinese users to chat with friends, it’s an

WeChat is the largest social media platform in China with over 1 billion active monthly users. Incredibly, these users spend around one third of their

Social media platforms are powerful marketing tools. Can you think of a single big brand name without a presence on Facebook, Instagram, Twitter or TikTok?

With a population of almost 1.5 billion and the world’s second largest GDP, it’s no wonder China is an attractive market for Western companies, both

Want to get ahead of your competition in China?  Having a QQ account could be your secret weapon. QQ is one of the biggest social

Want to grow your brand in China? Then a Douyin account is an absolute must.  Douyin — the Chinese TikTok — is one of the

WeChat — China’s biggest social media app — has its own set of unique emojis that express different emotions and reactions.  Some of those emojis,

Want to reach an affluent user base in China, but unsure how? Advertising on Zhihu — one of China’s biggest, yet most overlooked, online channels

WeChat is China’s biggest app, with over 1.2 billion monthly users.  It’s no surprise then, that it’s the go-to channel for international businesses looking to

Alipay is the most popular third-party payment provider in China, with over 900 million users and a market share of almost 55%.  Want to encourage

With 1.2 billion active users, WeChat is China’s biggest mobile app and plays an important role in everyday life in China — even when it

In 2019, cross-border e-commerce in China netted around $28 billion in total sales, growing more than 38% year-over-year.  Since then, the demand for international brands

With almost 1 billion internet users, China is the biggest online market in the world.  How can international businesses tap into this high-potential market and

With over 970 million users, China is the world’s biggest social media market and represents a huge opportunity for international brands to connect with Chinese

Social commerce in China will net close to $400 billion in sales by next year and will account for around one-fifth of all online sales

The world of ByteDance consists of several apps like Douyin, Xigua and Toutiao. And now the power of ByteDance advertising channel (with killer knowledge of

Everything you wanted to know about WeChat Channels  What do you get when you combine China’s biggest social media app, WeChat, with China’s biggest short

With a market share of over 70%, Baidu is China’s biggest search engine, attracting over 195 million active users a day. Enough reason for you to

For international businesses, advertising in China can be tricky.  There’s red tape to navigate, cultural barriers to overcome, and a totally different media landscape to