AdChina's blog aims to deliver insight, expertise and inspiration on the topics of digital marketing, consumer behaviour, e-commerce and branding in China to help managers and marketers create sustainable growth in their companies.
WeChat is the largest social media platform in China with over 1 billion active monthly users. Incredibly, these users spend around one third of their
Globally, Google is pretty much unstoppable in the world of search engines, with a staggering 92.2% of the global market share. And, it’s unlikely to
WeChat is China’s biggest app, with over 1.2 billion monthly users. It’s no surprise then, that it’s the go-to channel for international businesses looking to
Alipay is the most popular third-party payment provider in China, with over 900 million users and a market share of almost 55%. Want to encourage
With almost 1 billion internet users, China is the biggest online market in the world. How can international businesses tap into this high-potential market and
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