When talking about successful real estate companies in Asia, a name that stands out is Sansiri. They are one of the largest real estate developers
Google Analytics (GA) is one of the most powerful digital marketing tools that can unveil valuable insights about your website traffic and help you grow
WeChat, or Weixin in China, is a social media app launched by Tencent in 2011. The app started out as a messaging and networking service
With the rise in purchasing power, the Chinese consumers are becoming very selective about their consumption and buying decisions. They seek high-quality goods and are
Everything you wanted to know about WeChat Video Channel What do you get when you combine China’s biggest social media app, WeChat, with China’s biggest
Launched in 2011, WeChat is a multipurpose messaging and social media app that Chinese often refer to as the ‘app for everything’ or ‘the super
Most people are aware that WeChat is an effective tool for marketing to consumers as companies can boost brand awareness through WeChat advertising. But how
When talking about the successful iOS apps in China, a name that stands out is Yinxiang Biji (Chinese version of Evernote). The productivity app was
App localisation is one of the most effective ways to gain market share and sales globally. However, when it comes to China, app localisation means
The China mobile app market varies significantly from the rest of the world. Most of the popular Western websites like Google – and consequently the
The new influencer economy has been growing tremendously in the past few years. Especially the Chinese influencers have taken over the market so significantly that,
China’s digital advertising market has been rapidly evolving every year. If you’re a marketer and wondering what the digital marketing landscape looks like in 2022,
In China, tourism is a dominant contributor to its domestic economy, with the number of domestic tourist arrivals crossing the 3.25 billion mark in 2021.
The Chinese payment apps have successfully created dominance over all the payment methods currently being used by the consumers for their online as well as
The cross-border e-commerce imports in China have been rising due the demand of foreign goods in China and the development of cross-border logistics. Many cross-border
China has a very diversified ecosystem when it comes to online video platforms. No single service comes close to attaining a majority market share comparable
With the rapid expansion of the consumer market and the development of digital technologies, China’s ecommerce industry continues to grow all the rage across the
KOLs or Key Opinion Leaders are the social media influencers of China. Also known as wanghong (Mandarin for “internet celebrity”). A strong KOL marketing strategy has
In 2019, China amassed an astounding $1.93 trillion in e-commerce sales — making it the largest digital market in the world, with an international market share
Live streaming, live broadcasting, and video streaming are HUGE in China! And, Bilibili is a popular live-streaming, live-broadcasting, and video-streaming platform for videos and animations. Furthermore, do
Social commerce in China will net close to $400 billion in sales by next year and will account for around one-fifth of all online sales
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