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Baidu Advertising

Advertising on Baidu has never been easier. Set up your first Baidu ad with, the all-in-one advertising platform for China, and bring your brand to the right people.

Some of the customers trusting

Why you should advertise on Baidu.

No.1 search engine in China

% mobile search market share

Gigantic user base

million daily active users

Massive mobile reach

billion mobile devices reached

Where to advertise on Baidu?

Use Display Ads if...

  • your brand is not known in China
  • you want to reach a wider audience
  • your budget is limited

Use Search Ads if...

  • you have brand awareness in China
  • you know your Chinese audience
  • your budget is medium-high

What is Baidu display ad?

Like native content

Blended with organic content, display ads look like normal content, encouraging users to click and read.

Accurate targeting

Reach your next customers based on their Baidu searches, targeting keywords and interests.

Lower cost, higher exposure

Baidu display ads are even more affordable than search ads, and the audience reach is massive. makes it easy to run Baidu display ads.

Easy Setup. Granular Targeting. Advanced Reporting.

Reach future customers in just a few steps.

With, you can set up in-feed ads in Baidu app and Baidu Tieba (Forum) app in just a few steps, with our full-English platform designed specifically for international users.

Click here to see how to create an ad in

Target customers, fans and decision makers.

Whether you need to reach  a very specific audience, or find your true fans in China,’s granular targeting options enables you to speak directly to your future customers, and even learn more about their interests and behaviours.

Know which of your ads is driving impact.

You need to know where your Baidu ads perform the best, and which audience are most engaged. Use’s advanced reporting dashboard to create your best advertising strategy in China. Platform for digital advertising report

Comparison of different ways to advertise on Baidu

Use Baidu ad platform Use Use an agency
Price Campaign cost Campaign cost + Transparent & fixed platform cost (Start from free plan) Campaign cost + High agency cost
Best for For teams who:
✔ have Chinese marketing skills and Chinese language skills
✔ would like to handle advertising by themselves
For teams who:
✔ don’t have Chinese market skills and Chinese language skills
✔ have either a small or large budget
✔ would like to handle advertising by themselves
✔ would like advertising to be handled for them with full transparency
For teams who:
✔ would like advertising to be handled for them
✔ have a large budget
✔ not sensitive to cost-efficiency
Campaign setup & management Complex Chinese user interface You can set up campaigns yourself Easy to use English user interface
You can set up campaigns yourself
We can handle for you, with full transparency in the platform
Agency handles for you with low transparency & no control
Campaign reporting Chinese reports only
English reports
Translated reports
Not realtime
No transparency
Support Only available for customers with large ad spending Dedicated Customer Success Rep to answer your questions within 12h Depend on the Account Manager

Start advertising on Baidu right away

If you already have a Baidu ad account, you can connect them to, and start advertising on Baidu right away, for free!

Transparent pricing

New to Baidu advertising? No need to worry 🙂 You can easily get everything you need set up in, at a transparent and fixed price.

✓ Baidu ad account (required)
✓ Baidu campaign management (optional)

Baidu Advertising on

For agencies

Offer Chinese marketing service to your customers

Earn more while saving on costs. Delivering Baidu advertising services to your customers, without a Chinese team.

Attract new customers with Chinese marketing service

China is the largest market in the world. Capture new clients by expanding your offerings to include Chinese ads.

Managing Baidu ads as easy as managing Google or Facebook ads

Designed to fit your current way of working, in English, makes Baidu ads as easy as Google or Facebook ads.

For companies

Run Baidu ads by yourself just like running Google or Facebook ads

Made to fit your familiar way of working, in English. Finally running Baidu ads is as easy as running Google or Facebook ads with

Test your product in China with lower cost and lower risk makes it as easy and safe to test your products in China with Baidu as it is with Google and Facebook internationally.

Agency expertise at SaaS price

With, it's like having a Chinese ad agency all to yourself, for the simple price of one software subscription.

Some of the customers trusting

Start advertising on Baidu today with

Get a Free Demo of our Platform and see for yourself why both Enterprise and SME customers trust to bring their brands to Chinese Consumers. Explore your Baidu advertising options today.