Ok. Here’s a conundrum. You’re looking to enter the China market and start advertising your brand on Baidu. You know that the time is ripe to get your business in front of a whole new audience. Then Baidu, as a […]
China is the king of global e-commerce. In 2019 alone, it achieved an astonishing $1.93 trillion in e-commerce sales — making it the largest online shopping market in the world. And one of the key players in the e-commerce market in […]
So you’re looking to sell real estate in China? With an estimated GDP of $27.3 trillion and a 3.2% increase in year-on-year growth, the number of Chinese buyers looking to purchase international real estate is no doubt, on the rise. […]
As China’s biggest mobile application, WeChat is one of the most important marketing channels in the world. But what are WeChat mini-programs, and how can they be used to boost a brand’s visibility (and profits) in China? In this article, […]
For a lot of western businesses, running ads in China is a bit of a mystery. And with so much false information around the subject, it’s easy to see why. People generally understand the consumer traits of their home country, […]
In just 6 years, LinkedIn China’s user base has grown to 48 million people. And while this might not sound that impressive when compared to the user base of a platform like WeChat — with over 1 billion monthly active […]
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